ONE BASIC AIM OF PR.

Several aims contribute to the establishment of Public Relations.One basic aim of Public Relations which needs to be vividly addressed is that it aims at preventing conflicts between an organization and its publics.As a way of reducing conflicts among the employees of the organization, it seeks to establish better working relationship which helps to boost the progress of the organization.
Public Relations does not entertain conflicts and for that matter any Public Relations Manager should do well to avoid conflicts. He or she does not wait for disagreements to arise among the employees of the organization before he or she does something about it since by so doing it can send a very bad signal to organization's publics which might collapse the progress of the organization.Therefore, as a Public Relations Manager of an organization, when you notice a conflict signal among the employees due to poor remuneration, bad working condition and so forth, it is therefore his or her duty to advise management board for certain precautionary measures to be taken to better up the situation.
Furthermore, the publics see the organization as trustworthy and then they build their trust in it.Since Public Relations recognizes mutual understanding between an organization and its public, it always aims at reducing conflicts.In the definition by the Institute of Public Relations in Ghana, Public Relations maintains mutual beneficial relationship between an organization and its publics.So, Public Relations helps to solve anything that seems to conflict the ideas of publics about the organization, therefore, encouraging mutual understanding and proper relationship between the organization and its publics.
So, it is very important that Public Relations aims at minimizing conflicts.For instance, subscribers of Mobile Telecommunication Network(MTN) are complaining about the services of MTN and moreover, may switch away to the other networks.Therefore, the PR department is to come out and explain the reasons behind the difficulties with their services such as making of calls and by so doing, the PR department solves the conflicting relationship between MTN and its publics.This stimulates the subscribers who are the publics to fully trust MTN.
In the nutshell, by preventing conflicts between an organization and its publics also aids to project the good image of the organization or company.When the publics develop a clear notion about the organization due to reduction of conflicts, they see the organization as very good and this elevates its image in the minds of its publics.