The company's elegant brands "XXL" and "Big Big" which form part of the collection of watches produced by Ice-watch are designed to break into the Ghanaian competitive market. This giant company introduced its world-class Ice-watch in September this year and has since produced different varieties of watches.
Ahead of an official launch later today, the company's agent in Accra, Bahjat Mirza, told Xfm 95.1 in an interview "Ice-watch products are made for the lifestyle of the moment...” He recounted that the watch comes with unique features designed to suit the needs of its customers.
He explained that ice watch offers a two-year limited warranty and also guaranteed the reliability of the product. Touching on the features of the watch, he explained that ice watch is water resistant to 5 or 10 ATM with a long-lasting polycarbonate package, and comes in different colourful collections which add beauty to the company's brand.
He further disclosed that the company has since produced 17 different varieties of watches with one or two new collections added each year. He stated that the wide varieties of the company’s product are designed to appeal to both males and females, hence, describing it as "fashionable ".
He said the pricing of the watch is affordable to all homes and believed the product is an addition to the fashion world. As a result, Bahjat Mirza affirmed that this high-quality ice watch can be worn on every occasion and was optimistic Ghanaians will hook up on the product.
He further outlined that ice watch has seasonal trendy designs which are made to meet the requirements of the whole Ghanaian family.
Since its inception in the country, Bahjat Mirza said that the product has yielded dividend in the Ghanaian market, therefore, taking Ghana as a hub for other countries such as Benin, Togo, Sierra Leone and Burkina Faso.
Ameyaw Adu Gyamfi/ Xfm 95.1/ Accra/ Ghana
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