Thursday, September 26, 2013

GBC Doesn't Know How To Be Profitable…They Exhibited "Complete Incompetence”

A leading member of the New Patriotic Party, Kwabena Sarpong has lashed out at the management of the Ghana Broadcasting Corporation for incurring debt after the Supreme Court ruling the election dispute between the leaders of the opposition New Patriotic Party (NPP) and the Electoral Commission (EC).

He found it outrageous that the State-owned company could run into debt, by simply telecasting live the court proceedings.

One can recall that the State broadcaster, GTV, was given the nod to telecast live the election petition proceedings at the Supreme Court during the petition in which President John Mahama was declared “validly elected” by the nine Judges.

The management of the State broadcaster claimed the live coverage cost them GHC 3.5 million. The amount covered the operational cost for the period April 4, 2013 to August 29, 2013.

Speaking in an interview with Radio Gold on Wednesday, Kwabena Sarpong stated that the management should be dismissed for their ineptitude.

According to him, GBC should have accrued lots of profits during the petition due to the wide viewership of the case.

He explained that the State broadcaster could have reaped its benefits from advertising companies but since the management is incompetent, they run into losses.

To him, they "didn't know how to make money" and only exhibited "complete incompetence in managing."

He therefore questioned their logic for making such losses when the live telecast caught about "40% of viewing public that time"

"Where was the advert? Is GBC trying to say they never had adverts?” he asked.
 
 
 
Source: Ameyaw Adu Gyamfi/Peacefmonline.com/Ghana
 

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