The 'Someone Like You' singer allegedly took the decision to protect her name and prevent it being used to stop fans being tricked into purchasing goods they mistakenly believe she has endorsed.
The move makes it easier for the 24 year old to take legal action against companies who might use her name as a way of tempting consumers to buy products like perfume and jewellery.
A source tells Britain's The Sun, “She doesn’t want anyone exploiting her name by using it on products which may trick punters (consumers) into thinking she’s involved with it.”
From: Contact Music
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